Whether you want more influence and to make a bigger difference within your organization or the world beyond, Weaving Influence CEO and author Becky Robinson gives you the roadmap. Too many think it’s a question of numbers—the more people you can get in front of, the better. But true reach is about expanding your audience while making a meaningful and enduring difference that has a lasting impact. In this episode, Robinson shares an incredibly refreshing and human-centered approach to achieving more REACH. If you want more influence and impact her approach will serve you both online and in person.
REACH: Build Your Influence and Impact
:35 – Leadership without Losing Your Soul is the #13 leadership podcast in the world. Thanks for your support and sharing the show with leaders in your life.
4:36 – How Becky started her leadership journey helping guide others to success
6:24 – The two most valuable leadership lessons Becky learned from the 150 books and authors she’s promoted through Weaving Influence.
9:40 – The equation for influence and impact is REACH (expanding your audience plus lasting impact)
12:51 – You have a choice to expand your influence and impact by sharing your ideas online
17:24 – How you can share ideas and repurpose content from within your organization
18:52 – Why it’s important to know and follow your organization’s rules around posting online (and how you can make the most of the opportunity)
22:05 – The Four Commitments that will build your REACH for greater influence and impact: value, consistency, longevity, and generosity
26:40 – How you can figure out the unique value you bring to your leadership and the world. What’s your voice? Where do people respond?
28:52 – The most unique aspect you have to share with the world and why its valuable
30:06 – Why consistency is such a critical component to increasing your influence
32:00 – Two places to start when you want to share your leadership and perspective online
34:05 – Why it’s critical to start small – with a sustainable practice that you can maintain over time
37:20 – Find the way of sharing your ideas that works for you. There are so many to choose from.
41:16 – Why successful influence isn’t about being famous for everyone -the value of being “famous for a few.”
48:13 – How leaders can help ensure historically marginalized voices to be heard – and why it matters.